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UTM Builder
Build Google Analytics URLs
UTM Campaign URL Builder
Generate tracking URLs for Google Analytics and marketing campaigns
The full website URL (e.g. https://www.example.com)
Generated URL
Fill in the form to generate a UTM tracking URL.
Quick Tips
- Source: The referrer (e.g. google, newsletter, linkedin)
- Medium: Marketing medium (e.g. cpc, banner, email)
- Campaign: Product, promo code, or slogan (e.g. spring_sale)
- Use lowercase to avoid duplicate data in Analytics.
Campaign URL Builder
Create custom Campaign URLs for tracking custom campaigns in Google Analytics 4 (GA4) and other analytics tools. Our free UTM Builder makes it easy to add UTM parameters to your URLs so you can track the effectiveness of your marketing campaigns.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. When a user clicks on a URL with UTM parameters, the tags are sent back to your Google Analytics for tracking.
How to use
- Website URL: The full URL of your landing page.
- Source: The advertiser, site, publication, etc. (e.g. google, newsletter).
- Medium: The advertising or marketing medium (e.g. cpc, banner, email).
- Campaign Name: The individual campaign name, slogan, promo code, etc.
Frequently Asked Questions
Is this tool free to use?
Yes, UTM Builder is completely free. No registration required.
Is my data secure?
All processing happens in your browser. Your data never leaves your device.